Gorilla Marketing
AI Search Optimisation

Get cited in theanswer engines.

ChatGPT, Perplexity, Google AI Overviews and Gemini do not rank ten blue links. They cite a handful of sources. If your business is not in that set, you are invisible to a growing share of buyers. AIO is how you get cited.

What gets cited

Four signals. One goal.

01

Content depth

Long-form, specific, genuinely authoritative content. Thin content does not get cited. Comprehensive content does.

02

Structure

Clear subheadings, FAQ sections, tables, numbered steps. Structured data markup on every article.

03

Third-party authority

Citations from other credible sites. The signals that tell AI models you are a source worth referencing.

04

Brand signals

Mentions across Wikipedia, sector publications, podcasts and trade press. Authority shows through mentions, not just links.

How we run AIO

Audit. Build. Monitor.

The first step is understanding where you already stand in AI answers. That gap analysis tells us exactly what to build next.

01Audit

Test target queries in ChatGPT, Perplexity, Gemini, AI Overviews. Identify who is cited and why.

02Structure

Structured data, schema, and on-page answer formatting shipped across priority pages.

03Content

Long-form authoritative content production against the citation-gap topics identified in audit.

04Monitor

Monthly citation tracking, competitor monitoring, and reporting on share of AI answer voice.

Questions

Fair questions. Direct answers.

If something here is not covered, the quickest path to an answer is a short call.

Related but not identical. The technical and content foundations overlap significantly. The strategic layer on top is different: AIO prioritises citation-worthiness, structured answers, and third-party authority signals more heavily than traditional SEO.
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